Cauldron AI Labs – Customer Privacy Notice

Last updated: 6 July, 2025

Contact Details

Email: hello@cauldron-labs.com

What Information We Collect, Use, and Why

We collect or use the following information to provide and improve products and services for clients:

• Names and contact details
• Gender
• Date of birth
• Website user information

For operation of client or customer accounts:

• Names and contact details
• Account information, including registration details

For research or archiving purposes:

• Website and app user journey information

Lawful Bases and Data Protection Rights

Under UK data protection law, we must have a “lawful basis” for using your personal information. Learn more on the ICO’s website.

Your rights include:

• Access: Ask for copies of your personal information.
• Rectification: Ask to correct or delete inaccurate data.
• Erasure: Request deletion of your data.
• Restriction: Ask us to limit processing.
• Objection: Object to certain uses of your data.
• Data Portability: Ask us to transfer your data to another organisation.
• Withdraw Consent: Withdraw your consent at any time.

Our Lawful Bases for Processing

To provide and improve products and services:

• Consent: With your permission.
• Legitimate interests: To better understand Cauldron’s demographics and improve our services.

To operate client or customer accounts:

• Consent
• Legitimate interests: To manage accounts and engagement insights.

For research or archiving:

• Consent
• Legitimate interests: In partnership with the University of Edinburgh to explore user engagement trends.

Where We Get Personal Information From

We collect data directly from you.

How Long We Keep Information

We retain personal information only as long as necessary. For example:

• User analytics: 2 years
• Account data: Until account closure

Where We Store Data

We use Neon DB (cloud service) to store user data. Data may be stored in the EU or US. Where data is transferred outside the UK/EU, we use Standard Contractual Clauses (SCCs) to safeguard your information.

What Cookies Do We Use

We do not use first-party cookies. We use Hotjar to understand how users interact with our site. Hotjar may collect anonymised data like:

• Pages visited and duration
• Click and scroll behaviour
• Device and browser info

Hotjar does not collect personally identifiable information unless you provide it. You can disable cookies in your browser or opt out of Hotjar tracking at this link.

Who We Share Information With

We may share personal data with:

• Researchers at the University of Edinburgh: To support user engagement research.

Automated Decision-Making

We do not use personal data for automated decision-making or profiling that has a legal or similarly significant effect on you.

How to Complain

If you’re unhappy with how we use your data, contact us via email above. If unresolved, you can complain to the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint